"But the recent increase in demand for Williamsburg retail space shows companies are betting that working from home-and these new shopping habits-are permanent, brokers and landlords said. "It became apparent fairly early on in the pandemic, as remote workers shifted their shopping to local stores, that businesses in New York’s residential neighborhoods were faring better than the city’s office and tourist-dependent districts," reports the paper. "A shopping boom in Brooklyn’s trendy Williamsburg neighborhood is the latest sign that remote work is helping revitalize retail real estate in New York City’s residential areas," reported The Wall Street Journal earlier this year, citing an increase in daytime foot traffic given people's ability to quasi-permanently work from home. The new projects, more permanent endeavors, clearly indicate an overall shift in the makeup of Brooklyn in general and Williamsburg in specific-a fact that seems to directly correlate to the COVID-19 pandemic. Last fall, Williamsburg residents got to visit fitness pop-up HermèsFit, where customers got to choose from a variety of classes, including voguing, kickboxing with belts, yoga with scarves and stretching with belts. We are, of course, just as confused as you are about all of this information and have a single question in mind: has Williamsburg reached peak gentrification?Īs first reported by Greenpointers, Hermès has ventured into Brooklyn before. The eventual 8,500-square-foot flagship, on the other hand, will be a few doors down, at 111 North 6th Street, which is currently a Birkenstocks store. The initial pop-up will take over a two-story space at 91 North 6th Street. According to reports, the retailer has already signed a lease for the location. With the help of New York design studio Spacesmith, the new Hermès flagship could open as early as 2022. Elsewhere, the original bank vault gate has been repurposed, in this instance cleverly appearing as a first-floor point of sale these details keep the past in conversation with the present and heritage with ingenuity.Williamsburg has officially gone upscale with WWD reporting that Hermès will open a long-term pop-up in the neighborhood in the first quarter of 2023 followed by a permanent flagship in the same area in 2026. Rooftop Plan at 706 Madison Avenue / Hermès LPC Interior renovations to repurpose the floor space for retail use have been filed under a separate application. “It’s very high-tech but completely invisible,” Montel says of the structure’s complex engineering. Made of Portuguese limestone strengthened with post-tension cables, it took almost a year to build. The luxury retailer is opening a long-term pop-up in early 2023, followed by a permanent location in 2026. ![]() The pièce de résistance, if one had to choose, could be the monolithic stone staircase that anchors the space. EXCLUSIVE: Hermès Is Heading to Williamsburg. “We treat it like an embassy,” says Sybil Debu, RDAI architect and project director. Montel and his team worked to create a visual language that felt unique to New York while emphasizing the connection between the city and Paris, the maison’s founding capital. As clients enter from the primary entrance, they are greeted. Our first independent store opened in the 1930s at 1 East 53rd Street. But the threads between the various retail environments are more ephemeral by design. Hermes has a long-standing relationship with New York City. ![]() Mosaic tiles and the Hermès coat of arms inlaid on the ground floor are familiar signatures, as is the Greek key motif that frames the main entrance and ceiling. On the first floor, the original vault gate and a clock pay homage to the section of the store that was a bank. The new Hermès store in New Yorks Meatpacking District.
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